Field notes on revenue architecture.
Long-form thinking on how enterprise revenue actually gets built and where it breaks. Written for founders, operators, and revenue leaders.
The Sponsor Renewal You Lost Was Visible Six Months Earlier. Just Not at Your Event.
Registration numbers and satisfaction scores only confirm a sponsor's decision after it's made. The real warning sign shows up months earlier, at a rival's event, not yours.
AI Matchmaking Is Winning at Events. It's Losing You the Sponsor Renewal.
AI matchmaking dashboards look strong and more meetings, higher satisfaction. Sponsors renew on a different signal entirely: whether those meetings turn into traceable pipeline. Here's the measurement gap, and three questions to close it before your next renewal cycle.
The Event Platform RFP Question That Actually Kills the Deal
Event platforms that win the RFP still get reversed after signing. The five-question framework association executives need to catch data and security gaps before the contract, not after.
MCP vs AI in Event Tech: What's Actually New, and What's Just a Chatbot
Every event platform calls itself AI powered, but only two have shipped a public MCP server an outside AI can actually query. Here's the difference between a marketing claim and a verifiable product upgrade.
The Stack War Is Back: Why Event Tech Is Entering Its Most Important Decade
The event tech stack is being rebuilt around data, not features. Platform consolidation, AI adoption, and spatial intelligence are redefining how events drive revenue and experience.