/ Blog from the desk
Field notes on revenue architecture.
Long-form thinking on how enterprise revenue actually gets built and where it breaks. Written for founders, operators, and revenue leaders.
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Articles
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The Shortlist Is Written Before Your First Call
A buyer's AI has often ranked you before your first call. Here is what the research says, how far to trust it, and the five answers to publish so round zero and round two tell the same story.
Artisan AI Review 2026: Can This AI BDR Actually Replace Your Sales Team?
Outbound sales is being redesigned from the ground up. Platforms like Artisan are replacing fragmented tool stacks with autonomous execution systems. This piece explores what that shift means for revenue leaders, pipeline strategy, and the future of sales teams in 2026.
What Sales Actually Is in 2026: A Real World B2B Perspective
Most people misunderstand what sales actually is. In 2026, it is less about persuasion and more about alignment, confidence, and reducing perceived risk. Here is what sales really looks like in the real world.