/ Blog from the desk
Field notes on revenue architecture.
Long-form thinking on how enterprise revenue actually gets built and where it breaks. Written for founders, operators, and revenue leaders.
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AI Sales Prospecting in 2026: Why 81% of Teams Are Using It and Most Are Misapplying
Signal-based AI prospecting can deliver 5–25% reply rates versus the 3% industry average. The companies missing those numbers aren't using the wrong tools—they're using the right tools for the wrong job.
AI BDR Tools Are Everywhere. Why Are Most Pipelines Still Broken?
Everyone is asking whether AI BDRs can replace human SDRs. That's the wrong question. The right one reveals a structural problem most founders haven't solved yet