/ Blog from the desk
Field notes on revenue architecture.
Long-form thinking on how enterprise revenue actually gets built and where it breaks. Written for founders, operators, and revenue leaders.
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AI Matchmaking Is Winning at Events. It's Losing You the Sponsor Renewal.
AI matchmaking dashboards look strong and more meetings, higher satisfaction. Sponsors renew on a different signal entirely: whether those meetings turn into traceable pipeline. Here's the measurement gap, and three questions to close it before your next renewal cycle.