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Field notes on revenue architecture.

Long-form thinking on how enterprise revenue actually gets built and where it breaks. Written for founders, operators, and revenue leaders.

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Arbaaz Khan 5/4/26 Arbaaz Khan 5/4/26

AI Sales Prospecting in 2026: Why 81% of Teams Are Using It and Most Are Misapplying

Signal-based AI prospecting can deliver 5–25% reply rates versus the 3% industry average. The companies missing those numbers aren't using the wrong tools—they're using the right tools for the wrong job.