/ Blog from the desk
Field notes on revenue architecture.
Long-form thinking on how enterprise revenue actually gets built and where it breaks. Written for founders, operators, and revenue leaders.
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Articles
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The Sponsor Renewal You Lost Was Visible Six Months Earlier. Just Not at Your Event.
Registration numbers and satisfaction scores only confirm a sponsor's decision after it's made. The real warning sign shows up months earlier, at a rival's event, not yours.
The Post-Event Pipeline Leak: Why Your Best Leads Go Cold in the First 30 Days
Event budgets keep growing and event-sourced deals close faster than almost any other channel, but most B2B teams still can't prove it. The leak isn't the event. It's the three undesigned weeks after it.