/ Blog from the desk
Field notes on revenue architecture.
Long-form thinking on how enterprise revenue actually gets built and where it breaks. Written for founders, operators, and revenue leaders.
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Articles
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The Shortlist Is Written Before Your First Call
A buyer's AI has often ranked you before your first call. Here is what the research says, how far to trust it, and the five answers to publish so round zero and round two tell the same story.
The Event Platform RFP Question That Actually Kills the Deal
Event platforms that win the RFP still get reversed after signing. The five-question framework association executives need to catch data and security gaps before the contract, not after.
MCP vs AI in Event Tech: What's Actually New, and What's Just a Chatbot
Every event platform calls itself AI powered, but only two have shipped a public MCP server an outside AI can actually query. Here's the difference between a marketing claim and a verifiable product upgrade.