Field notes on revenue architecture.
Long-form thinking on how enterprise revenue actually gets built and where it breaks. Written for founders, operators, and revenue leaders.
AI Matchmaking Is Winning at Events. It's Losing You the Sponsor Renewal.
AI matchmaking dashboards look strong and more meetings, higher satisfaction. Sponsors renew on a different signal entirely: whether those meetings turn into traceable pipeline. Here's the measurement gap, and three questions to close it before your next renewal cycle.
MCP vs AI in Event Tech: What's Actually New, and What's Just a Chatbot
Every event platform calls itself AI powered, but only two have shipped a public MCP server an outside AI can actually query. Here's the difference between a marketing claim and a verifiable product upgrade.
The Stack War Is Back: Why Event Tech Is Entering Its Most Important Decade
The event tech stack is being rebuilt around data, not features. Platform consolidation, AI adoption, and spatial intelligence are redefining how events drive revenue and experience.