Field notes on revenue architecture.
Long-form thinking on how enterprise revenue actually gets built and where it breaks. Written for founders, operators, and revenue leaders.
Why Founders Keep Forecasting Wrong: The Deal Scoring System That Actually Predicts Your Quarter
Your CRM says $1.4M is closing this quarter. It's lying — and it's not the software's fault. Here's the deal scoring system that separates real pipeline from wishful thinking, and why founders who implement it never forecast blind again.
Artisan AI Review 2026: Can This AI BDR Actually Replace Your Sales Team?
Outbound sales is being redesigned from the ground up. Platforms like Artisan are replacing fragmented tool stacks with autonomous execution systems. This piece explores what that shift means for revenue leaders, pipeline strategy, and the future of sales teams in 2026.

